Opportunity brief
Overview
Edition 01: From Zero to Global
Source it. Find the Buyer. Win the Order. Build the Business.
About the Challenge
What if you had a product with global potential - but no established suppliers, customers, or international market?
The Challenge
Azora Exim is an emerging Indian export company exploring coconut-shell activated carbon for international markets, with an initial focus on water-treatment and filtration applications.
Your challenge:
How would you take Azora Exim from ZERO to its first international customer?
Your strategy should address:
- Supplier: How will you identify and evaluate manufacturers?
- Product: What should Azora initially sell and why?
- Market: Which international market should be prioritized?
- Customer: Who are the ideal buyers?
- Acquisition: How will you reach and convert them?
- Commercials: How will you structure the transaction?
- Scale: How will you build a repeatable business?
Special Challenge
Show us your first customers.
Identify at least 5 real potential customers in your selected market and explain:
- Why they are relevant
- What they could potentially buy
- Who you would approach
- Why Azora could win their business
Use publicly available information and clearly mention your sources.
Submission
Submit a maximum 10-slide presentation + cover slide covering:
- Executive Summary
- Product & Supplier Strategy
- Market Selection
- Customer Identification
- Customer Acquisition / GTM
- Commercial Strategy
- Risks & Mitigation
- 12-Month 0→1 Roadmap
Format: PDF
Maximum Size: 10 MB
Azora Exim Global Trade Challenge 2026 invites participants to build an activated carbon export business from 0 to 1.
Step into the role of a strategy consultant and develop a practical plan covering the complete journey - from sourcing the right product and manufacturer to selecting a market, identifying customers, acquiring the first buyer, and building a roadmap for scale.
Case Problem Statement
Once the competition goes live, a basic case problem statement will be shared with participants to provide further context and clarify the challenge. Participants can use this as a starting point to develop their solutions.
Rewards & Recognition
Top 3 Teams
- Letter of Recommendation opportunity from the Founder, Azora Exim
- Certificate of Merit
- Recognition on Azora Exim's LinkedIn page
- Opportunity for interaction with the Founder
Top 10 Teams
- Certificate of Excellence
Special Recognition
- Best Market Insight
- Most Innovative GTM Strategy
LORs will be issued based on the quality of the submission and participation, at the discretion of the Founder.
Queries & Clarifications
For any queries or clarifications regarding the competition, challenge brief, or submission requirements, please contact us at admin@azoraexim.in.