Opportunity brief
Overview
In the attention economy, creating content is easy. Creating content that captures attention, drives engagement, and reaches the right audience is the real challenge.
Viral Theory:
- The Content Creation Challenge is an online short-form content competition organised by Shatranj 2026 in collaboration with Fateh Education.
- The competition challenges participants to combine creativity, storytelling, and digital marketing strategies to create engaging Instagram Reels that resonate with audiences.
- Participants will act as content creators and digital marketers, developing original content around a designated promotional brief. The objective is to balance brand communication with creativity, audience engagement, and organic reach.
- Whether through humour, storytelling, trending formats, or informative content, participants must demonstrate their ability to turn a simple brief into compelling digital content.