Opportunity brief
Imagine a boardroom where brands are challenged, consumer insights drive decisions, unconventional ideas are tested, and marketing strategies are pushed beyond the obvious.
Welcome to Brand Alchemy, an action-driven marketing case competition that challenges participants to rethink established brands, identify untapped opportunities, and transform creative ideas into practical business solutions. From testing marketing fundamentals to developing brand strategies and defending them against unexpected market challenges, participants must combine creativity, analytical thinking, and business acumen to create meaningful impact.
Event Objectives
- Encourage creative thinking and innovative approaches to branding and marketing. - Develop strategic analysis, consumer understanding, and business problem-solving skills. - Promote practical decision-making by balancing creativity with market realities. - Test adaptability and the ability to respond to changing business conditions. - Strengthen presentation, persuasion, and critical reasoning skills.
Eligibility Criteria
- Open to undergraduate and postgraduate students from all academic backgrounds, subject to the organisers' eligibility criteria. - Teams must consist of 1–4 members. - Cross-college and interdisciplinary team participation is allowed. - Each participant may register with only one team.
Rules & Regulations
- The online quiz and case submission will be conducted online, while the final presentations will take place offline. - Only shortlisted teams will qualify for the subsequent stages of the competition. - Pitch decks must not exceed 10 slides and must be submitted in PDF format before the prescribed deadline. - Participants must adhere to all deadlines, submission requirements, and event guidelines. - All submissions must be original and prepared by the participating team. Plagiarism, fabricated research, or misrepresentation may lead to disqualification. - Teams must follow the presentation time limits and instructions provided by the organising committee. - Participants must be physically present at the venue for the offline final. - The decisions of the judging panel and organising committee will be final and binding.