Opportunity brief
About the Role:
Accesco Living Private Limited is looking for a creative and motivated Digital Marketing & Content Writing intern to support the company's online presence, content strategy, and digital marketing activities.The ideal candidate should have good writing skills, a creative mindset, an understanding of social media platforms, and an interest in digital marketing. The role involves creating engaging content while also supporting campaigns and initiatives that improve the company's online visibility and audience engagement.
Key Responsibilities:
- Create engaging and relevant content for social media, websites, blogs, email campaigns, and other digital platforms.
- Develop captions, social media posts, articles, promotional content, and marketing copies.
- Assist in planning and executing digital marketing campaigns.
- Manage and maintain the company's social media presence across relevant platforms.
- Research current trends, topics, keywords, and audience preferences to develop relevant content.
- Work closely with the marketing and creative teams to develop content calendars and campaign ideas.
- Assist in improving social media engagement, reach, and brand visibility.
- Conduct basic competitor and market research.
- Support SEO-related content creation, including keyword-based blogs and website content.
- Monitor social media performance and prepare basic reports on content and campaign performance.
- Collaborate with designers, video creators, and other team members to ensure consistency in brand communication.
- Stay updated with emerging digital marketing trends, social media features, and content formats.
Required Skills:
- Strong written and verbal communication skills.
- Good command of English grammar and sentence structure.
- Creative and engaging writing ability.
- Basic understanding of social media platforms and digital marketing.
- Knowledge of Instagram, Facebook, LinkedIn, YouTube, etc.
- Basic understanding of SEO and content marketing.
- Ability to research and understand target audiences.
- Good organizational and time-management skills.
- Ability to work independently as well as within a team.
- Knowledge of Canva or other basic content-creation tools is an added advantage.
Preferred Qualifications:
- Bachelor's in Marketing, Mass Communication, Journalism, English, Business Administration, or a related field.
- Candidates with relevant certifications or practical experience in digital marketing and content writing are preferred.
- Freshers with strong writing skills and a genuine interest in digital marketing are also encouraged to apply.
- Exposure to social media campaigns, branding, and digital projects.
- Opportunities for learning, creativity, and professional growth.
- Collaborative and performance-driven work environment