Opportunity brief
Think like a business leader. Solve like an innovator. Shape what's next in wellness.
Where creativity, business thinking and consumer-centric innovation come together.
WellNXT 2.0 is an innovation-led business case competition where participants can showcase their creativity, business thinking and marketing acumen by solving a real-world business challenge in the wellness space.
Bring your perspective. Challenge conventional thinking. Build solutions that create meaningful business impact.
Why WellNXT 2.0?
WellNXT 2.0 goes beyond a conventional case competition. It is an opportunity to experience how businesses are built, brands are shaped and decisions are made in the real world.
- Solve a real-world business challenge in the consumer wellness space.
- Think across functions and apply perspectives beyond your core specialisation.
- Showcase your creativity, business thinking and marketing acumen.
- Work on a challenge with strong Sales & Marketing orientation while considering the wider business context.
- Present your solution to a business panel and gain exposure to experienced Zydus Wellness professionals.
- Meet the Zydus Wellness Leadership Team — an exclusive opportunity for the winning teams.
- Compete with talent from India's leading B-schools.
- Earn recognition, cash prizes and potential PPI opportunities.
One challenge. Multiple perspectives. Real business thinking.
Who Can Participate?
Open to First-Year Full-Time MBA Students
- Open to students from all MBA specialisations.
- Participants will compete in teams of two.
- Because the challenge is designed to test integrated business thinking, participants from different specialisations are encouraged to form teams.
- Open to students from select B-schools across India.
One integrated challenge. One unified track.
The competition features one integrated business challenge with a strong Sales & Marketing orientation, requiring participants to look at the problem from multiple business perspectives.
Competition Structure & Timelines
Launch Webinar
- Get introduced to Zydus Wellness, the competition format, key guidelines, and the journey ahead.
Round 1: Brand Quiz (Decode the Brand)
- Participants will be evaluated on their understanding of Zydus Wellness and its brands, including their ability to analyse the brand landscape. The round is designed to assess their overall brand knowledge, business understanding and analytical thinking.
Round 2: Become a Wellness Champion (UGC Campaign)
- Pick a Brand. Pick a Story. Make It Yours.
- The idea will be brought to life through LinkedIn content as per the campaign. Participants will be required to choose a Zydus Wellness brand and create original content based on one of the four themes provided. Bring your own perspective, creativity and marketing lens to tell a story that is personal, insightful and relevant to today's consumer.
- Format: LinkedIn Post | Carousel | Static Creative
- Mandatory Hashtags: #ZydusWellness #BecomeAWellnessAmbassador #WellNXT2.0 #MyWellnessStory
- Refer to the Guidelines Document for detailed themes and submission requirements.
Round 3: The WellNXT Challenge – Finale
- Finalists will participate in an interactive business case, taking on the role of an Area Sales Manager (ASM). They will navigate real-world business scenarios and respond to questions that test their decision-making, problem-solving, commercial understanding, and ability to think on their feet.
- No presentation or deck submission will be required.
Meet the Zydus Wellness Team
- Selected finalists will interact with the Zydus Wellness team, exchange insights and discuss their approach to the challenge.
Prizes & Rewards
Think Big. Win Big.
- Winner: ₹50,000
- First Runner-up: ₹40,000
- Second Runner-up: ₹30,000
- For the winning teams: An exclusive opportunity to meet the Zydus Wellness Leadership Team.
- Pre-Placement Interview (PPI) opportunities for select students, subject to eligibility and performance.
- PPI opportunities are not guaranteed and will be offered to select students based on performance during the WellNXT evaluation process and applicable eligibility criteria.
Terms & Conditions
- All decisions regarding evaluation, shortlisting and final selection made by the Zydus Wellness team will be final.
- All submissions must be original and submitted within the specified timelines.
- Participants are required to share competition-related content on LinkedIn as per the guidelines provided.
- By participating in WellNXT 2.0, participants provide Zydus Wellness permission to share, repost and feature their competition-related LinkedIn content and submissions across Zydus Wellness' internal and external communication channels, including social media and employer-branding platforms, in accordance with the competition guidelines.
- Participants will be responsible for ensuring that content shared as part of the competition does not infringe the intellectual property, privacy or other rights of any third party.
The Future of Wellness Needs New Perspectives.
Are you ready to bring yours?