Opportunity brief
Role Overview:
We are looking for a creative, agile, and detail-oriented Social Media Content Creator to own our short-form video production. In this role, you will handle everything from on-camera or behind-the-lens mobile shooting to post-production and influencer collaboration. You know what makes people stop scrolling, how to edit for high retention, and how to seamlessly integrate influencer promotions into our brand aesthetic.
Key Responsibilities:
Mobile Video Production (Reels, Shorts, Stories):
- End-to-End Shooting: Concept, frame, and shoot high-quality, engaging vertical video content (9:16) using mobile devices (iPhone/Android).
- Format Expertise: Optimize filming styles specifically tailored for Instagram Reels, TikTok, YouTube Shorts, and daily engaging Stories.
- On-Trend Execution: Keep a pulse on trending audio, transitions, and internet culture to recreate relevant trends quickly.
- Equipment Management: Utilize lapel mics, natural lighting to ensure crisp audio and visual quality on the go.
Video Editing & Post-Production:
- Mobile & Quick-Turn Editing (CapCut): Master fast-paced editing for viral formats, utilizing dynamic cuts, auto-captions, trending effects, and stickers.
- Graphic Design & Layouts (Canva): Design eye-catching video thumbnails, Story templates, lower-thirds, and carousel graphics that align with brand guidelines.
- Pacing & Retention: Edit with a high hook-rate in the first 3 seconds and maintain viewer engagement through strategic pacing and sound design.
Influencer Promotions & Campaign Integration:
- Brief Creation: Help develop clear, creative visual briefs for to ensure brand quality standards.
- Content Remixing: Take raw footage and re-edit/re-purpose it into high-performing organic posts and paid ad variations.
- Co-Creation: Collaborate directly with creators to ensure seamless product placement and authentic brand messaging.