Opportunity brief
Workfreaks is hiring for Performance Marketing Executive
About the Company
Workfreaks is seeking a results-oriented Performance Marketing Executive to support growth in the interior design, real estate, construction, and home improvement ecosystem. The role offers the opportunity to work on high-impact campaigns, collaborate closely with sales teams, and contribute directly to business growth through measurable marketing outcomes.
Responsibilities
- Plan, launch, monitor, and optimize campaigns across Meta Ads and Google Ads.
- Generate high-quality leads through paid media, websites, landing pages, WhatsApp, referrals, channel partners, and other relevant platforms.
- Improve CPL, lead quality, conversion rate, ROI, and ROAS through structured experimentation with audiences, creatives, ad copy, offers, and landing pages.
- Track the complete lead journey from enquiry and qualification through site visit and conversion.
- Partner with the sales team to strengthen lead follow-up, quality, and conversion performance.
- Maintain CRM lead tracking and prepare clear campaign and performance reports.
- Explore new digital and offline channels, including builder, referral, channel partner, and site-visit initiatives, when required.
Requirements
- At least 2 years of hands-on experience in performance or digital marketing.
- Strong practical experience with Meta Ads and Google Ads, along with proven lead-generation and campaign optimization skills.
- Good understanding of CPL, CPC, CTR, CPA, conversion rate, ROI, and ROAS.
- Strong analytical, communication, and problem-solving abilities with a target-driven approach.
- Experience in interior design, real estate, construction, or home improvement is preferred.
- Willingness to travel for relevant business development activities and immediate joining is preferred.