Opportunity brief
Workfreaks is hiring for Digital Marketing Executive
About the Company
Workfreaks operates in the real estate, construction, and home interiors ecosystem, helping customers and partners discover high-quality interior and property-related solutions. The company is building a performance-focused team that combines digital marketing with strong on-ground business development.
Responsibilities
- Plan, launch, monitor, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage Google Ads campaigns with a focus on qualified lead generation, efficient cost per lead, and improved conversion potential.
- Source business opportunities through builders, channel partners, referrals, site visits, apartment handover projects, construction sites, and builder locations.
- Build consistent relationships with channel partners and referral sources, conduct regular meetings, and encourage recurring lead referrals.
- Coordinate with the sales team for timely lead follow-up, lead-quality improvement, and stronger conversions.
- Maintain CRM entries, track follow-ups, support basic website updates, and prepare weekly and monthly performance reports.
- Track competitor activity and stay current with digital marketing trends.
Requirements
- Minimum 2 years of hands-on experience managing Meta Ads and Google Ads.
- Demonstrated experience in lead generation, campaign optimization, and performance reporting.
- Strong communication, negotiation, relationship-building, and coordination skills.
- Willingness to travel for builder meetings, channel-partner discussions, and site visits.
- Self-motivated, target-driven, organized, and comfortable working independently.