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Leads Generation Specialist

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Deadline: 03/11/2026

Opportunity brief

Key Responsibilities:

  • Lead Generation & Prospect Research
  • Generate qualified leads through LinkedIn, Upwork, email outreach, and other online platforms.
  • Research potential clients, companies, industries, and business opportunities relevant to IT services.
  • Identify decision-makers, business owners, and key stakeholders who may require software development, web development, CRM, or other IT solutions.
  • Build and maintain targeted prospect lists using online research and lead-generation tools.
  • Explore new platforms and strategies to improve lead generation and outreach performance.
  • IT Pre-Sales & Client Outreach
  • Create and send personalized outreach messages, cold emails, proposals, and follow-up communications.
  • Initiate conversations with potential clients to understand their business needs and project requirements.
  • Qualify leads based on their requirements, budget, project scope, and potential business opportunities.
  • Schedule discovery calls, client meetings, and discussions with the sales or technical team.
  • Assist in preparing proposals, presentations, quotations, and introductory information about the company's IT services.
  • Maintain consistent follow-ups with prospects to convert leads into qualified sales opportunities.
  • Client Support & Relationship Management
  • Respond professionally to client inquiries received through email, LinkedIn, Upwork, and other communication channels.
  • Understand client requirements and provide relevant information about the company's services.
  • Maintain positive relationships with prospective and existing clients through timely communication.
  • Follow up on pending responses, proposals, meetings, and client feedback.
  • Coordinate with internal teams to ensure client queries are addressed promptly and accurately.
  • Lead Management & Reporting
  • Maintain accurate lead and client records in CRM systems, Google Sheets, or other sales management tools.
  • Track outreach activities, responses, follow-ups, lead status, and conversion opportunities.
  • Keep the sales pipeline updated and ensure no important follow-up is missed.
  • Prepare regular reports on leads generated, responses received, meetings scheduled, and qualified opportunities.
  • Work toward assigned lead-generation, outreach, and appointment-setting targets.
  • Sales & Internal Team Coordination
  • Coordinate with the sales, business development, and technical teams to understand service offerings and client requirements.
  • Share qualified leads and relevant client information with the appropriate team members.
  • Assist in coordinating client meetings, requirement discussions, and pre-sales activities.
  • Support smooth communication between clients and internal teams during the initial stages of the sales process.

Requirements:

  • Excellent written and verbal English communication skills.
  • Strong research, prospecting, and follow-up skills.
  • Basic understanding of IT services, software development, web development, CRM solutions, or related technologies.
  • Familiarity with LinkedIn, Upwork, cold emailing, and online lead-generation methods.
  • Basic knowledge of CRM platforms such as Zoho CRM and Google Sheets.
  • Ability to communicate confidently with international clients.
  • Strong organizational skills and the ability to manage multiple leads and follow-ups.
  • A target-oriented mindset with an interest in IT sales, pre-sales, and business development.

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