Opportunity brief
Create a brand around something you genuinely care about.
Participants may:
- Create a completely new brand
- Reimagine an existing brand
- Build a campaign for a cause, product, service, event, community, or personal brand
- Submit a branding project they are currently developing
- Choose any industry or audience that interests them
Suggested project paths:
Participants can choose one:
- New Brand Creation: Build a complete identity for an original business, product, service, or community.
- Brand Reimagination: Reposition and redesign an existing brand, explaining what needed improvement.
- Creative Campaign: Develop a campaign around a product launch, cultural moment, social cause, or business objective.
- Personal Brand: Create a meaningful identity and communication system for a professional, creator, founder, or public personality.
- Open Creative Project: Submit another brand-led project that demonstrates strategy, storytelling, and creative execution.
Minimum submission requirements:
Regardless of the selected path, the entry should include:
- Project background and objective
- Intended audience
- Central brand or campaign idea
- Creative strategy and rationale
- Visual identity or creative direction
- At least three practical applications
- Explanation of the participant's process
- AI and third-party asset disclosure
Participants should not be required to produce every possible brand asset. They should select deliverables that best communicate their idea.