Opportunity brief
Wecofy is hiring for Business Development Executive — Lead Generation & Sales
About Wecofy
Wecofy is a technology and digital services company building and operating digital products and businesses across technology, marketing, and creator-led growth. We are now building the initial sales team and are looking for a Business Development Executive — Lead Generation & Sales to help establish and scale our international sales pipeline.
Responsibilities
This is a hands-on business development role focused on finding qualified international brands, identifying decision-makers, initiating conversations, following up consistently, and generating qualified sales opportunities. You will work closely with the founder and will have significant responsibility in building the sales pipeline from the ground up.
Key Responsibilities:
- Lead Generation: Research consumer brands, identify decision-makers across international markets (US, Canada, UK, Australia, Europe), and build accurate prospect databases using various platforms like LinkedIn, Apollo, Google, and Instagram.
- Prospect Qualification: Evaluate prospects based on industry, company size, product category, marketing activity, social media presence, and growth signals to identify genuine business opportunities.
- Outbound Outreach: Execute targeted outreach through cold email, LinkedIn, and Instagram, continuously testing and improving messaging, subject lines, personalization, and follow-up sequences.
- Follow-ups: Own the follow-up process, tracking every prospect, maintaining schedules, re-engaging interested prospects, and moving qualified conversations towards meetings.
- Meeting Generation: Generate qualified sales meetings by understanding basic requirements, identifying business opportunities, scheduling discovery calls, and coordinating with the founder.
- CRM & Pipeline Management: Maintain accurate records of prospects, outreach history, response status, follow-up dates, meeting status, and opportunity stages.
- Sales Support: Conduct primary discovery and closing calls, research prospects, prepare company information, record requirements, and follow up after meetings, taking responsibility for proposals, negotiations, and closing.
Requirements
Essential:
- Excellent written and spoken English.
- Strong communication skills and comfort communicating with international businesses.
- Strong internet research skills and understanding of LinkedIn and social platforms.
- Highly organized, comfortable with cold outreach, and persistent with follow-ups.
- Strong attention to detail and ability to work independently.
- Comfortable working with targets and numbers.
Preferred:
- Experience in B2B sales, lead generation, international sales, cold email, LinkedIn outreach, digital marketing, marketing agencies, SaaS, or influencer/creator marketing.
What We're Looking For:
We need someone proactive who can think, research, execute, measure, and improve the sales process. This role offers considerable autonomy and responsibility in building the sales pipeline from the ground up. You will have access to necessary tools like Apollo, LinkedIn, Google, Google Sheets, CRM, and AI-assisted research tools.
Compensation & Growth:
Fixed compensation of ₹25,000-30,000/month plus additional performance-based incentives for qualified meetings and closed clients. Strong performers will have opportunities for increased sales responsibility and earning potential. The initial focus is on Lead Generation, Outbound Sales, Meeting Booking, and Sales Closing, with career growth into larger parts of the sales process.