Opportunity brief
Responsibilities:
- Develop and implement SMO strategies to increase brand visibility and engagement.
- Manage and optimize social media profiles on various platforms.
- Create compelling and shareable content (text, image, video) to attract and engage target audiences.
- Monitor social media trends, tools, and applications and apply that knowledge to our strategy.
- Collaborate with marketing and product teams to ensure brand consistency.
- Analyze data and metrics to measure the effectiveness of SMO campaigns and report on performance.
- Engage with online communities and respond to comments and inquiries in a timely manner.
- Stay up-to-date with the latest social media best practices and technologies.
Requirements:
- Proven experience as an SMO Executive or similar role.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Ability to create engaging and creative content.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Knowledge of SEO principles is a plus.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.