About the role
Overview
Participants take a familiar, unusual, or wildcard product and transform it into a compelling brand. Teams define their target audience and unique selling point, invent a brand identity, craft a catchy tagline, plan a realistic marketing campaign, design a social media creative, and deliver a live pitch to a panel of judges—all while adapting to a live surprise twist.
Guidelines
-
Originality: All brand strategies, campaign ideas, and ad concepts must be created live during the event. Outside inspiration is allowed, but direct copying is strictly prohibited. -
Time Management: Teams must strictly submit deliverables within each round's allotted timeframe. -
Honesty & Respect: Deceptive product claims and offensive or discriminatory content are strictly prohibited.
Details
-
Team Size: 3–4 members -
Venue: QEEE Hall, J.C Bose block -
Date: 11th November -
Time: 11 AM onwards