Opportunity brief
About the Company
Unstop derived from the belief to #BeUnstoppable, is a community engagement and hiring platform for students and freshers where talent meets opportunities.
It is a playground for this talent to learn, upskill, showcase their skills, gain CV points and get hired while unlocking their true potential throughout their academic journey. This enables them to eventually get hired by their dream employers and start their career journey. The platform connects students across domains in INDIA to a world of opportunities across the GLOBE. Unstop currently has a community of 32 million+ Students and Freshers.
Major brands such as Amazon, Flipkart, HUL, Reliance, Tata, Mahindra, Uber, Accenture, Infosys, EY, PwC, and many others entrust Unstop with their early talent recruitment needs. These companies interact with students and early professionals via Unstop's tech platform and leverage expertise to build their dream teams.
We are looking for a Brand Associate who can help make the Unstop identity more recognisable, relatable, and memorable across every audience touchpoint.
Responsibilities
- Support the growth and consistent expression of Unstop's brand identity across digital channels.
- Plan and execute social media strategies covering content, engagement, community conversations, and platform-native formats.
- Develop campaigns that turn complex ideas into clear, engaging stories, while experimenting with creative formats, including relevant memes and cultural moments.
- Collaborate with product, marketing, communications, and design teams to deliver cohesive brand storytelling.
- Help shape narratives for public relations, media outreach, and thought leadership initiatives.
- Track industry trends, competitor activity, and community sentiment to identify opportunities and risks.
- Measure campaign and content performance using relevant data, then refine and scale effective approaches.
Requirements
- 1-2 years of experience in brand, marketing, communications, or a closely related role.
- Strong storytelling and copywriting ability, combined with creative curiosity and a willingness to test new ideas.
- Comfort with social platforms such as LinkedIn, WhatsApp, Instagram, and emerging digital channels.
- Working understanding of public relations and the ability to develop narratives that are credible, timely, and audience-friendly.
- Ability to balance data-informed decision-making with sound creative judgment.
- Experience supporting or managing campaigns across multiple digital ecosystems.
- Excellent collaboration, communication, and execution skills.
This is an opportunity to give a strong product a distinctive voice and help shape how audiences experience Unstop. Join us in creating brand moments that people notice, understand, and remember.