Opportunity brief
United Healthcare is hiring for a Facebook Ads Manager!
Responsibilities
- Develop, implement, and manage Facebook ad campaigns to drive brand awareness, lead generation, and customer acquisition.
- Conduct thorough market research and audience analysis to identify target demographics and optimize ad targeting.
- Monitor campaign performance, analyze data, and generate reports to track key metrics and provide actionable insights.
- Continuously test and optimize ad creatives, copy, and landing pages to improve campaign effectiveness and ROI.
- Collaborate with the marketing team to align Facebook ad strategies with overall marketing objectives and brand guidelines.
- Stay up-to-date with the latest trends and best practices in Facebook advertising and digital marketing.
Requirements
- 2 years of experience in managing Facebook ad campaigns, with a proven track record of achieving measurable results.
- Strong understanding of Facebook Ads Manager, ad policies, and various ad formats.
- Proficiency in data analysis and reporting, with the ability to translate complex data into actionable strategies.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- A background in the healthcare industry is a plus.
- 12th pass.