Opportunity brief
About the Company
TestGrid.io is building the AI-native platform for software quality and deterministic code quality, helping engineering teams test smarter, release faster, and deliver software with greater confidence.
Responsibilities
- Build and execute AI-led B2B marketing campaigns across digital, content, email, social, and events.
- Create compelling content around AI, software quality, AI agents, test automation, DevOps, and developer productivity.
- Support ABM and demand-generation programs targeting enterprise technology and engineering leaders.
- Drive LinkedIn and other digital campaigns to generate high-quality engagement and pipeline.
- Develop blogs, thought leadership, case studies, newsletters, landing pages, and campaign assets.
- Support webinars, industry events, communities, and field marketing programs.
- Work closely with Sales and Product Marketing to translate product capabilities into sharp, differentiated messaging.
- Use AI tools for research, content creation, campaign ideation, personalization, competitive intelligence, and marketing automation.
- Track campaign performance and optimize for MQLs, qualified opportunities, engagement, and pipeline contribution.
Requirements
- 4–5 years of experience in B2B SaaS, technology, DevOps, developer tools, or enterprise software marketing.
- Strong understanding of demand generation, digital marketing, content marketing, and ABM.
- Demonstrated ability to create high-impact campaigns—not just execute marketing activities.
- Comfortable using AI tools and emerging marketing technologies to work faster and smarter.
- Hands-on experience with LinkedIn, email marketing, marketing automation, analytics, and content platforms.
- Strong written and verbal communication skills with the ability to simplify complex technology.
- Data-driven mindset with a focus on pipeline and business impact.
- High ownership, curiosity, and the ability to thrive in a fast-moving AI company.