About the role
Swiggy is hiring for the role of Content Executive!
Responsibilities of the Candidate:
- Stay attuned to Chandigarh's ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content. - Collaborate with the team to develop content strategies that drive engagement and follower growth. - Create and deliver compelling, scripted content that aligns with the page's theme and resonates with the target audience. - Attend food events, tastings, and restaurant openings to gather first-hand information for posts. - Write scripts for engaging reels to captivate our audience on social media. - Conduct research to stay updated on the latest trends and developments in Chandigarh's F&B, lifestyle, cultural, and entertainment scene. - Edit and proofread content to ensure accuracy, consistency, and adherence to Instagram page style and guidelines. - Monitor and analyze the performance of content initiatives, providing insights and recommendations for optimization. - Assist in managing the content calendar to ensure timely delivery of content.
Requirements
- Proven content writing experience, preferably in lifestyle or hospitality industries. - Comfortable being on camera and/or has proven experience as an Anchor, Host, or Presenter, preferably in the F&B or lifestyle domain. - Excellent writing and editing skills, with keen attention to detail and grammar. - Passion for exploring and discovering Chandigarh's F&B, lifestyle, cultural, and entertainment experiences. Proficiency in content management and social media platforms. - Familiarity with SEO principles and keyword research tools.