Opportunity brief
Event Structure
- Round 1 (Online on Unstop): All teams receive the same common product brief and must submit a storyboard and a PPT about the product within 72 hours.
- Round 2 (Offline on campus): Finalists receive a product revealed on the spot and have 90 minutes to build a campaign on an Instagram page.
Important Dates:
- Round 1: 12th November 2026 (12:00 am) - 14th November 2026 (11:59 pm)
- Round 2: 17th November 2026, on Campus
Rules and Guidelines
- Participants may use AI tools and platforms permitted by the organisers. - All submissions must be relevant to the assigned product and target audience. - Teams must submit both deliverables before the deadline. - Plagiarism or copying another team's work may lead to disqualification. - Participants must bring their own laptops and ensure access to the required tools and accounts.
- Late submissions are not allowed in either round.
- Judges can reject and disqualify any content that violates the content rule.
- The judges' decision will be final.
Event Format and Process
-
Mode: Offline
- Venue: Sri Guru Gobind Singh College of Commerce, University of Delhi - Team Size: 4 members - Duration: 90 minutes - Deliverables: An Instagram page for their product which must include i. A 30-second reel, ii. a Marketing Poster for their product, iii. a post -"About the Product".
Competition Structure
- Product Allocation: Teams receive their assigned product at the venue. - Campaign Planning: Teams identify the target audience, campaign concept, and marketing message. - Video Creation: Teams create an engaging promotional video using permitted AI tools. - Poster Design: Teams develop a visually appealing marketing poster for the same product. - Final Submission: All deliverables must be submitted within 90 minutes for evaluation by the judges.
Judging Criteria
- Creativity and Originality: Uniqueness of the campaign concept. - Effective Use of AI: Practical and innovative use of AI tools. - Marketing Strategy: Relevance to the target audience and effectiveness of the promotional message. - Video Quality: Storytelling, engagement, editing, and visual appeal. - Poster Design: Layout, typography, visuals, and communication. - Branding and Consistency: Consistent messaging across both deliverables.
Judging
- Round 1 is judged online.
- The top 10 teams in Round 1 advance to Round 2.
Important Instructions
- Participants must bring their own laptops and ensure access to the required AI tools and accounts. - Teams should ensure their devices are charged and ready for use. - Internet availability will depend on venue facilities. - Participants must report to the venue at the time communicated by the organisers. - The organisers reserve the right to make necessary changes to the event schedule or guidelines, with due communication to participants.