Opportunity brief
About the Role We are looking for a motivated and results-driven Digital Marketing Analyst/Specialist with 2-3 years of experience to join our marketing team. The ideal candidate should have hands-on experience in Performance Marketing (Google Ads & Meta Ads), SEO, and Social Media Management . This role requires someone who can manage paid campaigns, improve organic search visibility, and handle social media platforms to drive brand awareness, engagement, and lead generation. Key Responsibilities Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram) . Perform On-Page and Off-Page SEO , including keyword research, content optimization, and link-building activities. Manage the company's social media accounts, schedule content, monitor engagement, and respond to audience interactions. Track campaign and website performance using GA4, Google Search Console , and other analytics tools, providing regular performance reports. Implement conversion tracking, pixels, and collaborate with content, design, and development teams to improve campaign and website performance. Continuously analyze and optimize digital marketing efforts to improve traffic, engagement, lead generation, and ROI. Required Qualifications 2-3 years of experience in Digital Marketing, Performance Marketing, or SEO. Hands-on experience with Google Ads and Meta Ads Manager (Mandatory). Strong knowledge of On-Page & Off-Page SEO and social media management. Familiarity with Google Analytics (GA4), Google Search Console , and conversion tracking. Good communication, analytical, and multitasking skills. Good to Have Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads . Understanding of Google Tag Manager (GTM), CRO, and lead generation funnels . What We Offer Collaborative and growth-oriented work environment. Learning and upskilling opportunities. Competitive compensation based on experience. Interested candidates can share their updated resume at tanu_pathania@softprodigy.com