Opportunity brief
Location: Mohali, India
Experience: 6-8 years in digital marketing, with 2+ years in a team-leading capacity
About the Role
We're looking for a hands-on Digital Marketing Lead who can drive strategy and execution across SEO, SMO, and PPC while managing a team of 7-8 resources. This person will own client and internal campaign outcomes, mentor the team, handle lead/prospect calls, and ensure delivery stays sharp, data-driven, and on target.
Key Responsibilities
- Lead, mentor, and manage a team of 7-8 SEO, SMO, and PPC executives, assigning tasks and reviewing output quality.
- Own end-to-end SEO strategy: keyword research, on-page/off-page optimization, technical SEO audits, and link-building.
- Plan and manage SMO campaigns across platforms (LinkedIn, Facebook, Instagram, Twitter/X) to build brand presence and engagement.
- Manage PPC campaigns (Google Ads, Bing Ads, LinkedIn Ads) including budget planning, bid strategy, A/B testing, and ROI optimization.
- Track, analyze, and report on campaign performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and Google Ads dashboards.
- Develop monthly/quarterly digital marketing strategies aligned with business goals and client objectives.
- Handle inbound and outbound calls with leads/prospects, understand their requirements, and qualify them for further engagement.
- Draft and customize proposals for prospective clients, working closely with sales and delivery teams to ensure accuracy and relevance.
- Own the lead conversion process, following up consistently and coordinating with the sales team to close deals.
- Collaborate with content, design, and sales teams to align campaigns with broader business development goals.
- Manage client communication and reporting for marketing-related engagements.
- Stay current on algorithm updates, platform changes, and industry trends across SEO, SMO, and PPC.
- Set KPIs for the team and conduct regular performance reviews.
Required Skills & Expertise
- Strong hands-on expertise in SEO (technical, on-page, off-page), SMO, and PPC (Google Ads, Meta Ads).
- Proven experience managing a team of 5+ people.
- Proficiency with tools: Google Analytics, Google Search Console, SEMrush/Ahrefs/Moz, Google Ads, Meta Business Suite.
- Strong analytical skills with the ability to translate data into actionable strategy.
- Excellent communication skills for client-facing and internal reporting.
- Strong prospect/lead handling and consultative selling skills, comfortable being the first point of contact on calls.
- Proposal writing experience, able to translate client requirements into clear, compelling pitches.
- Experience working with IT/software services or B2B clients is a plus.
- Google Ads/Analytics certifications preferred.
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred but not mandatory).
- 6-8 years of overall digital marketing experience, including SEO/SMO/PPC hands-on work.