Opportunity brief
About the role We're looking for a skilled content writer who understands the IT and software services space. You'll craft compelling copy across blogs, case studies, email campaigns, landing pages, and social media — helping drive awareness and leads across our service verticals. You'll work closely with the marketing and product teams to translate complex tech concepts into clear, persuasive content. Key responsibilities Write SEO-optimized blog posts, articles, and thought leadership content for IT/software services audiences Produce landing page copy, email sequences, and outbound messaging for lead generation campaigns Develop case studies, white papers, and capability decks in collaboration with delivery teams Write and maintain social media content (LinkedIn, X/Twitter) aligned to brand voice Edit and proofread content across formats for clarity, tone, and accuracy Research industry trends, competitor content, and audience personas to inform content strategy Coordinate with designers to brief creatives and ensure copy-visual alignment Meet editorial calendars and manage multiple deadlines simultaneously Required skills 2+ yrs IT/tech writing SEO content B2B copywriting Email campaigns Long-form content CMS experience Research skills Strong English Nice to have AI/SaaS domain knowledge HubSpot / Mailchimp LinkedIn content GHL familiarity Video script writing Basic Canva / Figma Ahrefs / Semrush What we're looking for Ability to simplify technical concepts for non-technical decision makers (CTOs, Ops leads, agency owners) Comfortable working across multiple verticals — Healthcare, Agency, Non-Profit, Mortgage, and more Self-starter who can work with minimal supervision and take ownership of content pipelines Familiarity with content metrics (traffic, CTR, open rates, conversions) and iterating based on data Portfolio with at least 3–5 published IT/tech content samples Work Style & Environment Office-based Role : The position requires working from the office, collaborating in real-time with the team. US Shift Coordination : Flexible work schedule in line with US-based hours, allowing for cross-functional team coordination across different time zones.