Opportunity brief

Key Responsibilities:

On-Page & Off-Page SEO:

Develop and execute comprehensive SEO strategies for multiple client websites.
Handle end-to-end On-Page and Off-Page SEO activities.
Conduct keyword research, competitor analysis, and search intent analysis.
Optimise website content, meta tags, headings, internal linking, URLs, and content structure.
Build and execute high-quality link-building and digital PR strategies.
Identify opportunities to improve organic rankings, traffic, and conversions.
Track and report keyword rankings and SEO performance.
Demonstrate a proven track record of ranking competitive keywords.

Develop strategies for Generative Engine Optimisation (GEO) and AI search visibility.
Work towards improving brand and client visibility across AI platforms such as ChatGPT, Google Gemini, Claude, and Perplexity.
Understand how AI platforms discover, interpret, and cite information.
Optimise website content and off-site presence for AI-driven search and answer engines.
Monitor brand mentions, citations, and visibility across AI search platforms.

Perform technical SEO audits and identify website issues affecting crawling, indexing, rankings, and user experience.
Manage WordPress websites and make required front-end and back-end changes.
Update website content, pages, metadata, internal links, and other SEO elements.
Troubleshoot basic WordPress front-end and back-end issues.
Work on website migrations, redirects, URL mapping, and migration SEO.
Have working knowledge of Shopify SEO and website management.
Identify and implement techniques to improve website loading speed, Core Web Vitals, and overall performance.
Work with developers and designers to resolve technical SEO and website issues.

Set up and manage Google Analytics and Google Search Console.
Monitor organic traffic, search queries, indexing, technical issues, and website performance.
Manage Google Business Profiles (GMB) for multiple locations.
Optimise GMB profiles for local search visibility.
Manage and improve GMB reviews and ratings.
Develop local SEO strategies to improve visibility and rankings in target locations.

Manage Online Reputation Management (ORM) activities for clients.
Monitor and manage reviews across Google, Play Store, and App Store.
Develop strategies to improve online reputation and brand sentiment.
Manage brand presence and content distribution across platforms such as Reddit, Quora, Medium, and WhatsApp Channels.
Identify relevant communities and platforms for brand visibility, engagement, and authority building.
Monitor brand mentions and discussions across relevant online platforms.

3–4 years of hands-on SEO experience.
Strong knowledge of both On-Page and Off-Page SEO.
Proven experience in ranking competitive keywords and delivering measurable organic growth.
Practical understanding of Technical SEO.
Working knowledge of GEO / AI Search Optimisation.
Experience improving brand visibility on ChatGPT, Gemini, Claude, Perplexity, or similar AI platforms.
Strong understanding of keyword research, search intent, and competitor analysis.
Hands-on experience with WordPress and basic website management.
Knowledge of Shopify is an added advantage.
Understanding of website migration, redirects, and technical implementation.
Knowledge of website speed optimisation and Core Web Vitals.
Experience with Google Analytics, Google Search Console, and Google Business Profile.
Experience managing GMB/Google reviews, Play Store, and App Store reviews.
Understanding of ORM and online reputation management.
Experience with Reddit, Quora, Medium, and other community platforms.
Strong analytical and problem-solving skills.
Ability to independently manage multiple SEO projects and client requirements.
Good communication skills and ability to work with content, development, design, and performance marketing teams.