Opportunity brief
About the Role:
RoomAdda is looking for a passionate and results-driven Business Development Executive to directly acquire tenants, students, and working professionals onto our platform. This role is centered around direct-to-consumer outreach, where you will engage with end- users to drive sign-ups, bookings, and platform adoption. You'll gain hands-on experience in consumer acquisition, digital outreach, and conversion optimization.
Key Responsibilities:
- Identify and target potential tenants like students, working professionals, and relocators through on-ground and digital channels.
- Clearly communicate RoomAdda's value proposition and convert leads into active platform users.
- Execute hyperlocal acquisition campaigns near colleges, offices, transit hubs, and residential zones.
- Conduct direct consumer interactions to understand housing needs and match them with available listings.
- Drive sign-ups, app downloads, and first bookings by engaging prospects through field visits, events, and referral programs.
- Maintain accurate records of lead pipelines, conversion rates, and acquisition data in CRM tools.
- Collaborate with internal teams to ensure a seamless onboarding experience for new users.
- Meet and exceed weekly and monthly acquisition targets.
What You'll Gain:
- Real-world exposure to D2C growth strategies and consumer behavior.
- Hands-on skills in lead generation, conversion funnels, and retention basics.
- Proficiency in CRM tools and acquisition tracking systems.
- Mentorship from experienced growth and marketing professionals.
Who We're Looking For:
- Pursuing or recently completed a Bachelor's degree in Bcom, BBA or related fields.
- Strong communication, persuasion, and interpersonal skills.
- Confidence in consumer-facing roles and engaging with new people daily.
- Self-motivated, target-oriented, and hungry to grow.
- Basic proficiency in MS Office (Excel, Word, PowerPoint).
- Willingness to travel locally for field acquisition activities.
- Genuine interest in growth marketing, sales, or the proptech/rental sector.