Opportunity brief
About REVETHON
REVE CULT presents REVETHON, an exciting, multi-round Sales & Marketing Case Competition designed to challenge students to think creatively, sell strategically, and solve real-world business challenges.
From creating engaging social media campaigns to developing corporate gifting strategies and optimizing digital marketing performance, REVETHON offers participants the opportunity to work on practical business challenges for REVE CULT.
Whether you're a creative storyteller, a sales strategist, or a digital marketing enthusiast, REVETHON is your platform to transform ideas into impact.
Eligibility Criteria
- Open to all undergraduate (UG) and postgraduate (PG) students and freshers from recognized colleges and universities.
- Students from all academic specializations are eligible.
- Individual participation is allowed.
- Teams of 2 members are permitted.
- Inter-college and inter-specialization teams are allowed.
- Each participant may register for only one team.
Competition Structure
REVETHON will consist of four online rounds, progressing from creative brand promotion to strategic business pitches.
Round 1: The Social Media Buzz | Brand Awareness Challenge
Objective: Create buzz around REVE CULT and drive brand visibility, engagement, and product awareness.
Participants must create and publish one of the following on LinkedIn:
- A creative LinkedIn post
- A short-form video/reel
- A 1-minute advertisement promoting REVE CULT and/or its products
Guidelines:
- The content must creatively promote REVE CULT, its brand identity, or its products.
- Participants must tag the official REVE CULT LinkedIn account.
- Relevant hashtags must be used to improve discoverability.
- The post must be original, publicly accessible, and published within the stipulated submission window.
- Participants must submit their LinkedIn post URL through Unstop.
- Content should be engaging, brand-aligned, and designed to generate audience interest.
Evaluation Criteria: Creativity, brand alignment, content quality, engagement potential, and effective use of LinkedIn.
Round 2: The Corporate Connect | B2B Sales Pitch
Objective: Develop a practical corporate gifting strategy that positions REVE CULT products as compelling gifting solutions for businesses.
Participants must create a sales pitch deck proposing how REVE CULT can tap into the corporate gifting market.
The deck may feature products such as REVE CULT earphones, power banks, customized hampers, and other relevant offerings.
The pitch deck should cover:
- Identification of target corporate segments and potential clients
- Corporate gifting use cases and buyer needs
- Product bundling and customization strategies
- Pricing and value proposition
- Client acquisition and B2B sales strategy
- Revenue potential and practical execution plan
Submission Format: PPT/PDF deck submitted through Unstop.
Round 3: The Digital Growth Lab | Digital Marketing Optimization
Objective: Develop a practical digital marketing strategy to optimize and monetize REVE CULT's presence across social media platforms.
Participants must create a pitch deck outlining how REVE CULT can improve its digital marketing performance, audience engagement, conversions, and revenue generation.
The pitch deck should cover:
- Assessment of digital marketing opportunities for REVE CULT
- Platform-specific strategies across relevant social media channels
- Content strategy and audience segmentation
- Campaign optimization and performance measurement
- Conversion funnels and monetization opportunities
- Budget allocation, KPIs, and actionable implementation roadmap
Participants are encouraged to propose realistic, data-informed solutions that can be implemented across REVE CULT's digital ecosystem.
Submission Format: PPT/PDF deck submitted through Unstop.
Round 4: The Final Showdown | Presentation Round
Objective: Present and defend your business strategies before the judging panel.
Shortlisted teams will present their Round 2 Corporate Gifting Pitch Deck and Round 3 Digital Marketing Optimization Pitch Deck.
Format:
- Online presentation before the judging panel
- Presentation of both pitch decks
- Followed by a Q&A session with the judges
Finalists will be evaluated on strategic thinking, feasibility, creativity, business impact, and clarity of communication.
Rules & Regulations
- All participants must register through the official Unstop competition page.
- Participants must adhere to the prescribed eligibility criteria and team size.
- Individual participation and teams of 2 members are permitted.
- All rounds will be conducted online.
- Participants must submit their entries within the deadlines specified for each round.
- Only one submission per participant/team will be accepted for each round.
- All submissions must be original and developed specifically for REVETHON.
- Participants may use AI tools for brainstorming, ideation, research assistance, and improving their creative process. However, AI-generated pitch decks, AI-generated complete solutions, or submissions primarily created by AI will not be entertained. Participants must demonstrate their own original thinking, analysis, and strategic reasoning.
- Plagiarism, copying, or misrepresentation of another participant's work will result in disqualification.
- For Round 1, the LinkedIn post/reel/advertisement must tag the official REVE CULT account and follow the submission guidelines.
- Participants must ensure that all submitted content is appropriate, professional, and aligned with REVE CULT's brand identity.
- Shortlisted teams must ensure their availability for the final online presentation.
- The organizers reserve the right to disqualify participants for violation of competition rules.
- The decision of the organizing committee and judging panel will be final and binding.
Evaluation Criteria
Round
Key Evaluation Parameters
Round 1
Creativity, brand awareness, engagement potential, content quality
Round 2
B2B sales strategy, client targeting, feasibility, revenue potential
Round 3
Digital strategy, optimization, monetization, practical implementation
Round 4
Presentation, strategic depth, feasibility, originality, Q&A
Rewards & Recognition
- Certificates of recognition for winners.
- Opportunity for a direct pathway to an interview for an internship opportunity at REVE CULT.
The internship interview opportunity is subject to the organization's selection process and applicable eligibility requirements.
Important Dates
- Registration Opens: 22nd September, 2026 11PM
- Registration Closes: 26th September, 2026, 11:59 PM
- Round 1 Submission Deadline: 27th September, 2026, 11:59 PM
- Round 2 Submission Deadline: 29th September, 2026, 11:59PM
- Round 3 Submission Deadline: 1st October 2026, 11:59 PM
- Final Presentation Round: 2nd October, 2026, 11:59 PM
- Results Announcement: [To be announced]
All rounds will be conducted online. Further instructions, submission links, deadlines, and updates will be communicated through the official Unstop competition page.