Content Creator Internship

Company: Super Streak – Rare Side Innovation Pvt. Ltd.

About Super Streak:

Super Streak is India's first sparkling coconut water brand, building a fresh, fun, and modern beverage brand at the intersection of wellness, lifestyle, and culture. We are looking for creative, energetic, and digitally savvy content creators who want to help build the brand from the ground up.

About the Role:

We are looking for Content Creator Interns who understand social media, know what makes people stop scrolling, and love creating content. You will work closely with the Chief Strategy Officer and contribute to both digital and offline content creation and brand-building initiatives.

Key Responsibilities:

Digital Content Creation:

• Create engaging Reels, short-form videos, posts, stories, and other social media content.
• Develop creative concepts and content ideas aligned with Super Streak's brand identity.
• Shoot and edit short-form videos for Instagram and other platforms.
• Write engaging captions, hooks, scripts, and social media copy.
• Identify and leverage relevant social media trends, formats, sounds, and conversations.
• Maintain a consistent content calendar.
• Experiment with new formats to improve reach, engagement, and follower growth.
• Track content performance and use insights to improve future content.

Brand Page Building:

• Support the growth and management of Super Streak's social media pages.
• Build an engaged and relevant online community around the brand.
• Create content that strengthens brand identity, recall, and consumer connection.
• Explore creative ways to increase followers, reach, engagement, and organic visibility.
• Research successful beverage, FMCG, lifestyle, and D2C brand pages for inspiration.

Collaborations & Influencer Content:

• Identify relevant creators, influencers, communities, and potential brand collaborators.
• Support influencer and creator collaborations from outreach to execution.
• Coordinate content requirements and follow-ups with creators.
• Explore UGC and community-led content opportunities.
• Help build a network of creators aligned with Super Streak's brand.

Offline Content & Brand Building:

• Create content during events, pop-ups, activations, retail visits, and other offline initiatives.
• Capture behind-the-scenes content, customer interactions, product experiences, and event moments.
• Support on-ground brand-building activities.
• Convert offline experiences into engaging digital content.
• Assist with creative execution for events, sampling, retail activations, and campaigns.

Skills & Qualifications:

• Prior experience creating content for Instagram or other social media platforms.
• Experience managing or building a social media page is strongly preferred.
• A portfolio or examples of Reels/content created by you is highly desirable.
• Strong understanding of Instagram, Reels, trends, and social media culture.
• Good sense of storytelling, visual aesthetics, humour, and shareable content.
• Comfortable being on camera or working with people who are.
• Ability to shoot and edit short-form videos.
• Familiarity with Canva, CapCut, InShot, and other content creation/editing tools.
• Familiarity with Generative AI tools for content creation, ideation, image/video generation, copywriting, editing, and creative experimentation.
• Strong communication and coordination skills.
• Energetic, proactive, and comfortable working in a fast-paced startup environment.
• Willingness to work on-ground for events and brand activations when required.

What Will Make You Stand Out:

• You have built a personal or brand Instagram page.
• You have demonstrated follower growth or strong engagement on a page you manage.
• You have created Reels that achieved significant reach or engagement.
• You have experience with influencer/creator collaborations.
• You actively use Generative AI tools to improve your creative workflow.
• You understand youth culture, lifestyle content, FMCG, food & beverage, or D2C brands.
• You naturally spot trends before they become mainstream.
• You have a strong content portfolio demonstrating creativity and experimentation.

What You'll Get:

• Work directly with the Chief Strategy Officer and the core leadership team.
• Real ownership of Super Streak's content and brand-building initiatives.
• Hands-on experience building a consumer brand from the ground up.
• Exposure to digital marketing, influencer marketing, events, retail, and offline activations.
• Opportunity to experiment with both traditional and AI-powered content creation.
• Opportunity to see your ideas and content go live and directly contribute to the brand's growth.
• A fast-paced startup environment where your ideas can directly influence the brand.

Who Should Apply?

If you are constantly thinking of your next Reel, know how to make a brand page exciting, understand what people want to watch and share, and love experimenting with new creative and AI tools—we want to hear from you.