Opportunity brief
Puma is hiring for the role of Performance Marketing Intern!
Responsibilities of the Intern:
- Own and optimize an annual performance marketing budget of ~₹2030 Cr.
- Drive revenue growth while delivering ROAS and profitability targets.
- Plan, execute and optimize high-impact paid marketing campaigns.
- Analyze performance data to identify insights and growth opportunities.
- Collaborate with Business, Brand, Merchandising and Analytics teams.
- Drive continuous experimentation to improve marketing efficiency.
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Revenue & ROAS Achievement
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Marketing Budget Efficiency
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Campaign Execution & Optimization
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Growth in New Season/Product Visibility
Requirements:
- Pursuing or recently completed a Bachelors/Masters degree in Marketing, Digital Marketing, Advertising, Communications, Business Administration, Commerce or a related field. - Candidates pursuing or recently completed BBA, B.Tech, B.Com, BMS, BBM, MBA, PGDM, or similar programs will be preferred. - Relevant certifications or coursework in Digital Marketing, Google Ads, Meta Ads, SEO, Analytics or Performance Marketing will be an added advantage.