Opportunity brief
About SwaraLekhini:
SwaraLekhini is a free Telugu typing platform designed to make the typing experience in Telugu simple, natural, and fast.
Available as an Android keyboard and Chrome extension, SwaraLekhini allows users to type in Telugu and English using Telugu and English keyboards, speech-to-text, handwriting, and intelligent typing assistance.
Our larger goal is simple: reduce the barrier between people and their language when they communicate digitally.
We are now looking for someone who can help us reach more Telugu-speaking users and learn what drives people to discover, try, love, and recommend the product.
What You'll Work On:
- Identify communities and user groups where SwaraLekhini can create genuine value, including students, professionals, creators, teachers, and regular Telugu users.
- Generate ideas for Instagram, YouTube, LinkedIn, and other digital channels, including reels, posts, product demonstrations, and educational content.
- Help plan and execute small growth experiments and campaigns to increase awareness, installs, and active usage.
- Reach out to relevant Telugu communities, colleges, creators, organisations, and potential partners.
- Speak with existing and potential users to understand their typing habits, problems, and expectations.
- Collect and structure user feedback so the product team can use it to improve SwaraLekhini.
- Experiment with different positioning, messaging, and ways of explaining the product.
- Track basic campaign metrics and understand what worked, what did not, and what we should try next.
- Contribute ideas for launches, feature promotions, referrals, community initiatives, and organic growth.
You will have the freedom to propose and test your own ideas rather than simply following a fixed marketing checklist.
Who Should Apply?
We would love to work with you if:
- You can comfortably read, write, and communicate in Telugu and English.
- You are curious about marketing, technology, startups, or consumer products.
- You enjoy understanding why people use certain products and ignore others.
- You are comfortable using social media and exploring online communities.
- You can independently research, experiment, and take ownership of a task.
- You are willing to speak with users and learn from their feedback.
Good to Have – Not Mandatory:
Any experience with the following would be useful:
- Canva or similar design tools
- Instagram/Reels/YouTube content
- Basic video editing
- Copywriting
- Community management
- Campus clubs or student communities
- Digital marketing
- SEO
- Analytics or campaign tracking
What Makes This Internship Different?
This is not an internship where you will only create social media posts or only make cold calls.
You will be working on a live technology product used by real Telugu users and will get exposure to the complete growth process:
Understand Users → Develop Ideas → Run Experiments → Measure Results → Learn → Improve
Your feedback can also directly influence how the product itself evolves.
By the end of the internship, you should have a real product-growth project that you can discuss in your portfolio, resume, or future interviews.
What You'll Get:
- Hands-on experience marketing a live consumer technology product
- Exposure to product marketing, growth, and user research
- Opportunity to run your own marketing experiments
- Direct interaction with the product team
- Flexible remote working
- Certificate of Completion
- Letter of Recommendation for strong performance
- Internship extension up to six months
Who We Are Looking For:
More than experience, we value curiosity, creativity, ownership, and execution.
If you have ever looked at an app and thought, "I know how more people could discover this," we would like to hear from you.