Opportunity brief
Company Overview
We're a new brand at the cutting edge of e-commerce, founded by a serial entrepreneur with a track record of building a unicorn (a startup valued at over $1B). We're on a mission to introduce innovative, trend-forward products and marketing strategies that capture attention and drive growth. This is a unique opportunity to learn directly from an experienced founder and gain hands-on exposure to every facet of launching a successful brand from the ground up.
Role & Responsibilities
As our E-commerce Operator / Marketing Intern, you will wear multiple hats and get a front-row seat to brand building. Specific tasks include:
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Shopify Management
- Oversee the design, launch, and day-to-day operations of our Shopify store.
- Optimize product listings, pricing, and promotions for maximum conversion.
- Ensure seamless integrations with third-party apps (inventory, shipping, analytics) within the Shopify ecosystem.
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Amazon & Distribution Channels
- Manage product listings, optimize search and keyword strategies, and explore new online sales platforms.
- Monitor performance metrics and suggest improvements to boost product visibility.
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Creative Marketing Campaigns
- Brainstorm and execute viral, cost-effective marketing campaigns (e.g., comedic YouTube collaborations, skit-based sponsored content).
- Work with the founder to plan and deliver campaigns that capture brand personality and resonate with audiences.
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User-Generated Content (UGC) & TikTok Shop
- Oversee a team of UGC creators to maintain a consistent posting schedule.
- Manage TikTok Shop partnerships and creators, driving sales through engaging, authentic content.
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Referral Programs & Growth Initiatives
- Develop referral and ambassador programs to encourage organic word-of-mouth growth.
- Continuously propose new, out-of-the-box ideas to attract and retain customers.
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Social Media Management
- Develop and execute content strategies for Instagram, TikTok, YouTube, Twitter, and Reddit.
- Schedule posts, run campaigns, and engage with the community to boost brand awareness.
- Monitor social metrics, identify growth opportunities, and fine-tune outreach methods.
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Digital Marketing & Analytics
- Set up, track, and analyze performance metrics (CTR, conversion rates, ROI).
- Use data-driven insights to optimize marketing spend and campaigns.
- Continuously experiment with new channels and tactics to increase reach.
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Collaboration & Teamwork
- Work closely with design, content, and product teams to keep branding, messaging, and visuals consistent.
- Coordinate influencer collaborations, partnerships, or cross-promotions to build brand credibility.
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Market Research & Trends
- Keep up with evolving e-commerce best practices.
- Track competitor strategies and customer behavior for timely adjustments.
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AI Tools & Creative Software
- Leverage AI platforms like ChatGPT, Eleven Labs, and other emerging technologies to streamline workflow and content creation.
- Learn or expand skills in Capcut, Canva, Replo, Figma, and other relevant editing/design tools.
Qualifications
- Current college student (open to high school students with high drive as well) with an interest in marketing, business, or entrepreneurship.
- Passion for startups, e-commerce and curiosity about building an online brand from scratch.
- Willingness to experiment with new ideas, platforms, and marketing strategies.
- Strong organizational skills: ability to juggle multiple tasks and stay on top of deadlines.
- Excellent communication skills (written and verbal), with the confidence to contribute ideas.
- Familiarity with social media platforms (TikTok, Instagram, YouTube) and eagerness to stay on top of trends.
- Team player who takes initiative and thrives in a fast-paced, ever-changing environment.
What You'll Gain
- 1:1 Mentorship: Work closely with a founder who has led a startup to unicorn status.
- Hands-On Experience: See firsthand how to launch and scale an e-commerce brand, from product sourcing to multi-channel marketing.
- Skill Development: Gain exposure to AI tools, creative software, and strategic marketing approaches.
- Career Growth: Potential to transition into a full-time role based on performance and brand needs.
- Networking & Exposure: Build a robust portfolio of marketing campaigns and connections within the startup ecosystem.
How to Apply
Apply here:
Join us and become part of a small but mighty team where your ideas and execution can shape the future of an exciting new brand! Originally posted on Himalayas