Opportunity brief
Newhouse is a leading independent marketing and communications agency that serves the entertainment industry and various brands in the automotive, finance, and DTC verticals.
We are looking for a freelance Influencer Marketing Manager with superior communication skills, keen attention to detail, and a desire to build valuable working experience with a select portfolio of clients who are also household names.
Job Responsibilities include:
- Campaign development: Work with the strategy team to ideate and develop engaging influencer campaigns
- Creator Discovery: Generate thoughtful target lists of influencers based on campaign KPIs
- Content Briefs: Craft detailed creator briefs around key program objectives and creative goals
- Contract negotiation: Assist with negotiating and executing contracts with influencers
- Onboarding: Onboard and oversee creators as they plug into the overall marketing program
- Communication: Serve as the main point of contact for creators, maintaining daily communication with them and their reps
- Monitor: Ensure that creator content meets brand standards
- Trends: Stay up to date on social media and creator trends
- Budgeting: Assist with managing campaign budgets to ensure profitability
- On-Site: Cover in-person creator events
Qualifications
- Educational Background: Bachelor's degree in Marketing, Business, or a related field.
- Professional Experience: At least 1 year of experience with a brand or agency in a similar capacity
- Skills: Strong analytical skills, proficient in data analysis tools, and excellent at presentation software like Google Slides
- Communication Skills: Exceptional communication skills, with the ability to articulate campaign goals and objectives
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