Opportunity brief
Job Overview
We are looking for a skilled and enthusiastic Digital Marketing Trainer who can train students and professionals in practical digital marketing concepts. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, SEO, and WordPress website creation and be able to explain concepts in a simple, practical, and engaging manner.
Key Responsibilities
- Conduct practical and interactive training sessions on digital marketing.
- Train students on Google Ads, including Search, Display, YouTube/Video, campaign setup, keyword research, ad creation, targeting, conversion tracking, and optimization.
- Train students on Meta Ads, including campaign structure, audience targeting, ad creation, lead generation, traffic, engagement, and conversion campaigns.
- Teach SEO, including:
- Keyword research
- On-page SEO
- Off-page SEO
- Technical SEO
- Link building
- Google Search Console
- Google Analytics
- Website audit and optimization
- Teach students how to create and manage WordPress websites.
- Train students on WordPress installation, themes, plugins, page creation, basic customization, forms, menus, and website structure.
- Provide hands-on assignments, projects, and real-world case studies.
- Help students understand campaign performance through metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and Quality Score.
- Monitor students' progress and provide regular feedback.
- Conduct doubt-clearing sessions and practical assessments.
- Keep training material and course content updated according to current digital marketing trends and platform changes.
- Assist students with live projects, portfolio development, and interview preparation.
- Stay updated with the latest Google, Meta, SEO, WordPress, and digital marketing tools and practices.
Required Skills
- Strong knowledge of Google Ads
- Strong knowledge of Meta Ads / Facebook Ads
- Good understanding of SEO
- Practical knowledge of WordPress website creation
- Knowledge of Google Analytics and Google Search Console
- Understanding of Google Tag Manager and conversion tracking is an advantage.
- Good understanding of digital marketing metrics and campaign optimization.
- Strong communication and presentation skills.
- Ability to explain technical concepts in simple language.
- Ability to conduct practical training and live demonstrations.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Digital Marketing, Business, or a related field.
- Relevant certifications such as Google Ads, Google Analytics, Meta Blueprint, or SEO certifications will be an advantage.
- Prior experience as a Digital Marketing Trainer, Faculty, Mentor, or Digital Marketing Executive is preferred.
- Experience: 1–3 Years
What We Expect
- Practical, hands-on knowledge rather than only theoretical knowledge.
- Ability to train beginners as well as working professionals.
- Strong problem-solving and analytical skills.
- Professional and engaging teaching style.
- Willingness to learn and adapt to changes in digital marketing platforms.
- Ability to handle multiple batches and training sessions effectively.