Opportunity brief
Crack the Case. Decode the Market.
About the Competition
What if marketing wasn't just about creating campaigns—but about solving mysteries?
Marketing Sherlock is a gamified marketing and entrepreneurship challenge where participants step into the shoes of a Marketing Detective. Your mission is to investigate business problems, decode consumer behaviour, uncover hidden insights, identify the real "culprit," and build a strategy that solves the case.
A campaign has failed. Customers are disappearing. A competitor is taking over. The numbers don't add up.
Somewhere in the evidence lies the answer.
Think strategically. Question everything. Follow the clues.