Opportunity brief
Namaste India Trip Private Limited is hiring for Social Media Expert
About the Company
Namaste India Trip Private Limited is a travel company focused on creating memorable journeys through tours, helicopter packages, hotels, and cab services. We are seeking an experienced Social Media Expert to lead social media and digital marketing initiatives that strengthen brand visibility, engage travel audiences, and generate qualified booking enquiries.
Responsibilities
- Manage Facebook, Instagram, YouTube, LinkedIn, and WhatsApp Channels.
- Create engaging travel content including reels, posts, stories, and carousels for Indian and international destinations.
- Use AI tools for content creation, captions, topic research, trend prediction, and faster campaign execution.
- Plan and maintain a monthly social media calendar and schedule content consistently.
- Grow organic followers, reach, engagement, enquiries, and travel leads.
- Run basic paid advertising campaigns for lead generation and retargeting.
- Monitor platforms daily, respond to comments and messages, and manage community engagement.
- Prepare weekly analytics reports with practical recommendations for improvement.
- Develop creative campaigns promoting tours, helicopter packages, hotels, and cabs.
- Support SEO and other digital marketing initiatives and projects.
Requirements
- Prior experience in social media management, digital marketing, content marketing, or a related role.
- Strong understanding of social media platforms, content formats, audience engagement, lead generation, and basic paid ads.
- Excellent communication, writing, creative planning, and trend-spotting skills.
- Ability to use AI tools for captions, research, ideation, creatives, and campaign efficiency.
- Comfort with social media analytics, reporting, and performance-led decision-making.
Mandatory Travel Industry Task
- Present 10 India and international reel ideas with a hook and CTA.
- Prepare 5 booking-focused captions optimized for leads.
- Create 5 AI creatives: 2 posts, 1 carousel, 1 thumbnail, and 1 story.
- Design a 7-day posting calendar with post type, timing, and hashtags.
- Develop a lead funnel from Reel to DM to WhatsApp to booking.
- Suggest one lead-generation paid ad idea for a tour or helicopter package.
- Complete a mini analysis of two travel brands.
- Share an AI tools list for faster growth.
- Present a daily engagement strategy covering comments, DMs, and WhatsApp leads.
- Provide a growth plan targeting organic followers and daily leads.
This is a full-time, in-office opportunity based in Janakpuri, Delhi, with a monthly salary range of ₹20,000 to ₹25,000.