Opportunity brief
We're looking for a creative, proactive, and tech-savvy Freelance Social Media Marketing Manager to take ownership of our social media presence, grow organic reach, and help build our WhatsApp community.
Key Responsibilities:
Content & Reels:
- Develop Reel ideas, hooks, scripts, captions, and concepts
- Identify trends and content opportunities
- Repurpose blogs, articles, and existing content for social media
Social Media Management:
- Manage Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms
- Publish Reels, posts, carousels, videos, and Stories
- Maintain a consistent content calendar
Scheduling & Automation:
- Schedule posts and manage publishing workflows
- Use tools such as HubSpot, Meta Business Suite, TikTok scheduling tools, Canva, and other platforms
- Streamline and automate regular publishing
HubSpot:
- Basic knowledge of HubSpot CRM & Marketing Hub
- Familiarity with social publishing, campaigns, lists, workflows, and reporting
- Understand how social media connects with leads and CRM
Growth & Analytics:
- Improve reach, followers, views, shares, saves, and engagement
- Track performance and optimise content based on analytics
WhatsApp Community:
- Develop strategies to grow our WhatsApp community
- Promote the community through social media and strong CTAs
Who We're Looking For:
- Experience managing social media platforms
- Strong understanding of Reels and short-form content
- Good content, scripting, and copywriting skills
- Understanding of organic social media growth
- Basic HubSpot knowledge
- Familiarity with Canva, CapCut, AI tools, and scheduling platforms
- Creative, organised, proactive, and independent
- Bonus: HubSpot workflows, marketing automation, AI content creation, reporting, or community-building experience.