Opportunity brief
MTAB Technology Center P Ltd is hiring for the role of Performance Marketing Travel Intern!
Responsibilities of the Intern:
- Set up and manage lead-generation campaigns across Facebook and Instagram.
- Create simple static and video ads using Canva, CapCut or similar tools.
- Test different audiences, creatives, messages and campaign formats.
- Monitor campaign performance daily and optimize for lead quality and CAC.
- Work with the Travel team to understand whether leads are relevant and conversion-ready.
- Track the complete funnel from ad click to lead, qualified enquiry and booking.
- Maintain campaign dashboards and share weekly performance insights.
- Identify and scale campaigns that deliver high-quality leads at an efficient cost.
Requirements:
- Basic understanding of Meta Ads Manager and digital advertising.
- Comfortable working with numbers, campaign dashboards and spreadsheets.
- Ability to create simple, clear and effective ad creatives.
- Strong analytical thinking and attention to detail.
- Willingness to test, learn and optimize campaigns continuously.
- Prior internship or hands-on experience with Meta ads is preferred.