Responsibilities of the Candidate:

Own category revenue, profitability, and growth targets
Identify growth opportunities through consumer insights, market trends, and competitive analysis
Drive data-backed decision-making across the category
Identify whitespace opportunities and consumer needs
Work closely with product development teams to build and launch new products
Shape product positioning, pricing, and assortment strategy
Manage the product lifecycle from concept to scale
Develop category narratives and consumer-facing messaging
Build go-to-market plans for new launches
Define target audiences, personas, and communication strategies
Plan and execute awareness campaigns, launches, and seasonal activations
Partner with design teams for performance marketing creatives, and influencer teams to drive category growth
Work on influencer collaborations and content strategies
Continuously test, learn, and optimize messaging and acquisition strategies

Requirements:

1 to 4 years of experience in category management, business roles, growth, marketing, consulting, or e-commerce
Strong analytical skills and comfort working with data
Proven ability to solve business problems and drive growth
Strong understanding of consumer behavior and marketing fundamentals
Ability to think strategically and execute quickly
Excellent cross-functional stakeholder management skills
Comfortable working in a fast-paced, ambiguous startup environment