Opportunity brief
Minus 42 is hiring for the role of Digital Growth Specialist!
Responsibilities of the Candidate:
- Manage Instagram, Facebook, LinkedIn & Reddit
- Plan content calendars and execute posts, reels, stories & campaigns
- Keyword research and on-page SEO
- Write/manage 2-3 SEO-optimised blogs per week and Build organic traffic.
- Support and manage Google Ads & Meta Ads
- Monitor budgets, CPL, CTR, ROAS and conversions
- Monitor website, social media and campaigns using Google Analytics, Meta Insights etc.
- Independently design posts, reels, ads and other digital creatives using Canva or similar tools.
- Conduct A/B testing across creatives, formats, messaging and campaigns
Requirements:
- 1-3 years of experience in Digital Marketing / Social Media / Growth Marketing
- Strong understanding of SEO, social media & paid advertising
- Good written communication and content sense
- Comfortable working with analytics, numbers and performance metrics
- Hands-on with tools such as Canva, Google Analytics, Meta Ads Manager, Google Ads etc.
- Strong ownership mindset! Someone who sees a problem and figures out how to solve it.