Opportunity brief
About the Team
The Commerce Platform team at Meesho drives end-to-end growth, strategy, and operational excellence across key verticals: User Growth: Scales the full lifecycle funnel, from acquisition and activation to retention. The User Growth team also houses Meesho's branding pods, which shape how Bharat sees, trusts and keeps coming back to Meesho. Marketplace: Focuses on strengthening the seller ecosystem and improving selection quality to create a robust and reliable marketplace experience. Category: Identifies high-potential segments, launches and scales new categories, and drives assortment expansion to meet evolving customer demand. Mall: Builds a trusted branded destination for quality-conscious users, enhancing the platform's premium and branded shopping experience. Pricing: Ensures competitiveness and affordability, enabling the platform to deliver strong value for customers while maintaining marketplace health. Content Commerce: Powers content-led discovery through creator ecosystems and inspiration-driven shopping journeys that drive engagement, trust, and conversion. Together, these verticals identify whitespace opportunities, launch and scale new initiatives, and continuously optimize the user lifecycle through data-backed decisions. Operating in a fast-paced, high-ownership environment, the team combines structured problem-solving with rapid execution to deliver meaningful impact. If you're excited about building a brand that millions across Bharat love and return to, this role offers both strategic depth and hands-on impact.
About the Role
As a Manager – Programs (Branding), you will anchor the branding pods within User Growth. You will own Meesho's brand strategy end to end: understanding what holds users back and what brings them back, turning those insights into sharp brand briefs, and leading the campaigns that land them across TV, digital and influencers. This is a hands-on role for a brand builder, not a documentation role. You will spend time with users first-hand, shape communication for India's many consumer cohorts, and lead a team that delivers large, high-impact campaigns that move user growth and retention.