Opportunity brief
lynxperio is hiring for Digital Marketing & SEO Intern
About the Company
Lynxperio is a technology and digital innovation company focused on building modern digital products, digital solutions, and online platforms. We are looking for a motivated and enthusiastic **Digital Marketing & SEO Intern** who wants to gain practical experience in digital marketing, search engine optimization, content growth, online visibility, and organic traffic growth. This internship provides an opportunity to work on real company projects and contribute to Lynxperio's overall digital presence and growth.
Responsibilities
- Search Engine Optimization (SEO): Conduct keyword research, identify relevant search opportunities, analyze search intent, perform on-page SEO, optimize page titles and meta descriptions, improve heading structure, suggest internal linking opportunities, optimize existing website content, research competitor SEO strategies, monitor keyword rankings, and identify SEO improvement opportunities.
- Off-Page SEO & Backlink Outreach: Research relevant websites for backlink opportunities, find relevant blogs, publications, directories, and online platforms, conduct ethical backlink outreach, identify guest-post opportunities, research resource-page opportunities, find relevant technology, education, business, and digital platforms, track outreach and responses, maintain backlink and outreach records, and monitor referring domains and backlink quality.
- Content Marketing: Research content topics, identify SEO-friendly content opportunities, create content briefs, suggest content ideas based on search intent, optimize existing content, suggest internal links and relevant CTAs, support content planning, and help maintain content calendars.
- Organic Traffic Growth: Support strategies to increase organic traffic, search visibility, website visitors, search rankings, user engagement, website clicks, and organic signups/leads where applicable. Analyze which content and channels are generating the best results.
- Competitor Research: Research competitors and similar companies to understand keyword strategies, content strategies, backlinks, search rankings, landing pages, online presence, and marketing strategies. Use these insights to identify new growth opportunities for Lynxperio.
- Digital Marketing Support: Depending on business requirements, you may support digital marketing campaigns, audience research, social media marketing ideas, online promotion, community research, content promotion, and brand awareness activities.
- Analytics & Reporting: Track and report organic traffic, search impressions, search clicks, CTR, keyword rankings, website visitors, backlink growth, referral traffic, content performance, and website conversions/signups where measurable. Prepare simple weekly and monthly performance reports.
Requirements
- Must Have: Basic understanding of Digital Marketing, basic understanding of SEO, keyword research fundamentals, good research skills, good communication skills, basic knowledge of Google Search, basic understanding of social media, and Google Sheets/Excel basics.
- Good to Have: Google Search Console, Google Analytics, SEO tools, content marketing, link building/outreach, WordPress, basic HTML, Canva, and AI tools.