Opportunity brief
Lokal is hiring for the role of Performance Marketing Specialist - Matrimony!
Responsibilities of the Candidate:
- For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.
- You decide the angle, the hook, the format, and the script - and you write it yourself.
- You'll brief designers and video editors on your concepts and follow through until the output matches your intent.
- You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.
- You run your own A/B tests, read the results, and decide what to try next.
- You track what's working in each market and make sure the creative feels native to that audience.
Requirements:
- 1–3 years of experience in performance marketing content or growth marketing.
- Hands-on exposure to Meta Ads & Google Ads campaigns.
- Strong copywriting skills (English + regional language preferred).
- Understanding of performance metrics like CAC, ROAS, CPI, CTR.
- Experience working with creative and video teams.
- Data-driven mindset with strong analytical skills.