Opportunity brief
Job Title: Digital Marketing Executive (Google Ads Specialist)
- Organization: Learning Routes Pvt. Ltd.
- Location: Gurugram, Sector 44
- Experience Required: 2 – 3 Years
- Salary: Upto ₹40,000 Per Month
- Working Days: Monday to Saturday
Job Description:
Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with strong expertise in Google Ads (AdWords). The ideal candidate should have hands-on experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and business growth.
Key Responsibilities:
- Plan, set up, and manage Google Ads (Search, Display, and Remarketing) campaigns
- Perform campaign optimization to improve CTR, CPA, ROAS, and overall performance
- Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and conversions
- Conduct keyword research, including identification and implementation of negative keywords
- Optimize ad copies, landing pages, and bidding strategies
- Manage campaign budgets and ensure efficient spend
- Track performance using Google Analytics and Ads reports
- Continuously test and refine campaigns for maximum ROI
- Prepare regular performance reports and insights
Required Skills & Expertise:
- Strong expertise in Google AdWords / Google Ads
- In-depth understanding of CTR, CPA, PPC, ROAS, CPM
- Experience in campaign setup, management, and optimization
- Knowledge of negative keywords and bidding strategies
- Analytical mindset with data-driven decision-making
- Familiarity with conversion tracking and performance reporting
Preferred Candidate Profile:
- 2–3 years of hands-on experience in Google Ads
- Ability to manage multiple campaigns simultaneously
- Goal-oriented with a focus on performance and growth
- Good communication and coordination skills