Opportunity brief
Description
Kickstart your marketing career with Knowt! We're looking for someone creative & social-media-savvy to help grow our brand on TikTok and Instagram. You'll work with our Marketing Manager & CMO to expand our 3.5M+ user base while bringing your own ideas to the table (bonus points if they're unhinged!) This role is perfect for US-based recent grads (within 3-4 years of graduation) who are passionate about shaping the future of education. (No Visa sponsorship available.) Are You the Right Fit?
You'll thrive in this role if:
- You live for short-form content and know what works on TikTok & Instagram.
- You have unhinged, out-of-the-box ideas — that probably wouldn't get approved at other companies.
- You learn fast, take initiative, and move quickly with minimal oversight.
Requirements
- US-based (No Visa sponsorship)
- Bachelor's in Marketing, Advertising, or relevant experience
- Strong grasp of Instagram/TikTok
- Familiarity with design & editing tools (Procreate, Figma, Canva, CapCut, etc.)
- Creative mindset and ability to craft engaging content
- Strong communication and organizational skills
Responsibilities
- Work closely with our current Marketing Manager to optimize social accounts
- Post & maintain a daily content schedule for Instagram and TikTok
- Create, edit, and caption videos that align with Knowt's brand voice
- Stay on top of trends, hashtags, and viral moments
- Engage with the community through comments, DMs, and mentions
- Analyze performance metrics and refine strategies accordingly
- Monitor competitors and industry trends for new opportunities
- Capture Knowt's energy in fun, authentic ways
Process
- Submit an application
- After an application screening, a select few will be invited to complete the Content Screen, which is a challenge to see your creativity in action!
- Round 1 Interview — Problem Solving/Challenges Interview with Natasha (we will run through some questions to test your fit with the the team and some challenges that will be asked on the spot — you will not be able to prepare for them)
- Round 2 interview — you'll go through another round of questions with Natasha & Ramya to test fit.
- Decision made!
Originally posted on Himalayas