Opportunity brief
Key Responsibilities
- Develop and execute marketing strategies to drive brand awareness, lead generation, customer acquisition, and business growth.
- Plan and manage digital marketing campaigns across social media, search, email, and paid channels.
- Implement SEO and AEO strategies to improve website visibility, organic traffic, and search presence.
- Execute inbound marketing campaigns to attract, engage, and convert potential customers.
- Create content for social media, blogs, websites, landing pages, emails, newsletters, and campaigns.
- Manage and grow the company's presence on Instagram, LinkedIn, and X (Twitter).
- Design and optimize landing pages and support website updates to improve user experience and conversions.
- Track website and campaign performance using Google Analytics, Microsoft Clarity, and other analytics tools.
- Plan and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Leverage AI tools for content creation, research, campaign planning, automation, and marketing optimization.
- Conduct market and competitor research to identify new opportunities and trends.
- Develop content calendars, marketing plans, and campaign schedules and ensure timely execution.
- Track marketing KPIs, analyze campaign performance, and recommend improvements based on data and ROI.
- Collaborate with Sales, Product, Design, and other teams to execute marketing initiatives.
- Stay updated with digital marketing trends, AI tools, SEO/AEO updates, and emerging marketing channels.