About the role
Jyesta Corporate Entity is hiring for Senior Performance & Growth Marketing Lead
About the Company
Jyesta Corporate Entity is looking for a results-minded Senior Performance & Growth Marketing Lead to support its work in the EdTech/B2C industry. This role offers the opportunity to shape how prospective learners discover, evaluate, and engage with education offerings through thoughtful, measurable marketing.
Responsibilities
- Plan and execute performance marketing initiatives across relevant digital channels to support audience acquisition and business growth.
- Monitor campaign performance, interpret key metrics, and use findings to improve targeting, creative, and budget allocation.
- Partner with content, product, and business teams to coordinate campaigns and maintain a consistent customer journey.
- Identify opportunities to strengthen conversion and engagement through structured experimentation and ongoing optimization.
- Prepare clear updates on campaign results, learnings, and recommended next steps.
Requirements
- 1–2 years of relevant experience in EdTech or B2C marketing.
- Demonstrated ability to work with performance and growth marketing campaigns and assess outcomes using data.
- Strong communication, analytical thinking, and collaboration skills.
- Organized, proactive approach to managing concurrent marketing priorities.
- This is a full-time, in-office role based in Bangalore, with an annual compensation of ₹8,00,000.