Opportunity brief
Role Objective
To achieve monthly sales targets by handling walk-in customers, generating leads, conducting test drives, and ensuring a premium buying experience as per OEM process to maximize CSI and conversion.
Key Responsibilities
Sales & Lead Management – 60%
- Handle showroom walk-ins, telephone & digital enquiries with 100% professionalism.
- Generate self-leads through references, cold calling, field activities, corporate visits.
- Perform COT – Customer Need Analysis and recommend the right variant/color.
- Conduct Product Presentation, Test Drive, and Demo as per OEM process.
- Follow 100% Enquiry Management Process in DMS – Entry, Follow-up, Test Drive, Closing.
- Negotiate and close deals, explain pricing, offers, finance & insurance.
- Achieve monthly targets for – Retail, Booking, Enquiry, Test Drive Conversion.
Revenue & Penetration – 25%
- Ensure add-on penetration:
- Finance: >80%
- Insurance: >90%
- Extended Warranty: >60%
- Accessories, AMC, CCPA, Fastag
- Collect advance, timely billing, and ensure on-time delivery.
Customer Experience & Process – 15%
- Follow OEM Sales Process – Welcome to Delivery to Post-delivery Follow-up.
- Ensure 100% Documentation – Booking Form, Finance file, KYC, RTO, Insurance.
- Coordinate with PDI, Accessories, Accounts, RTO for smooth delivery.
- Conduct grand vehicle delivery with full explanation of features.
- Achieve SSI/CSI Score > 90% and Zero Complaints.
- Maintain Grooming, Uniform, Showroom SOP as per OEM.
KPIs – Performance Measurement
- Monthly Retail: 8-15 cars as per dealership
- Enquiry Conversion: 25-30%
- Test Drive Conversion: 60%
- Finance Penetration: >80%
- Insurance Penetration: >95%
- Accessories Per Car: As per OEM target
- DMS Follow-up Compliance: 100%
- SSI/CSI Score: >90%
Qualification & Skills
Education: Graduate in any stream. MBA in Sales/Marketing preferred.
Experience: 0-4 years. Automobile / Insurance / Banking / Retail sales experience preferred. Freshers with good communication can apply.
Technical Skills
- Product knowledge, competitor comparison, DMS & CRM usage
- MS Office, Lead Management System
Soft Skills
- Excellent communication – English, Hindi, Local Language
- Presentable, Confident, Persuasive, Customer-centric
- Target oriented, Self-motivated, Field Work ready
- Valid Driving License – Mandatory
Behavioral Competencies
Customer First, Integrity, Ownership, Team Work, Result Orientation
Career Path
Sales Executive > Sr. Sales Executive / Team Leader > Sales Manager > GM Sales