PRevent : Strategy Meets Foresight

Description

Every brand eventually has a bad day in public. A post goes viral, a message leaks or a promise is broken, and the audience decides within hours whether the brand can still be trusted. The communicators who stand out in these moments are the ones who decide who speaks first, say what is true and rebuild trust with action.

PRevent, the public relations competition of Passion'26 at IMT Ghaziabad, puts teams in that position. Teams begin with a quiz on public relations fundamentals, move on to a case in which they choose one of three situations (an influencer crisis, a media crisis or a loss of consumer trust), and finish by turning their response into a decision-ready deck. The competition rewards sound judgement, honesty and practical thinking over decoration.

Round Details

Headline Quiz (Eliminatory)

• Format: Online quiz of 20 multiple-choice questions to be completed in 10 minutes. Only the team leader can attempt the quiz.
• Objective: The quiz assesses public relations, media, brand reputation, crisis communication and real-world campaigns.

Answers cannot be edited once you move to the next question.

Crisis Desk

• Format: One-page PDF of up to 400 words, submitted by the Team Leader.
• Objective: Teams choose one of three situations (an influencer crisis, a media crisis or a loss of consumer trust) and propose an honest communication response.
• Task: Give the response plan with reasoning, the statements and actions with rationale, and state all assumptions.

The Press Room

• Format: Pitch deck submitted on Unstop (PDF/PPTX).
• Objective: Teams turn their Round 2 response into a clear, decision-ready deck.
• Task: 5 to 8 content slides, excluding the Introduction and Thank You slides, covering the situation, the response plan, the reasoning and a source citation for any outside information.

General Rules and Regulations

• Teams should prepare a PowerPoint presentation or PDF.
• The presentation should have 5-8 slides, excluding the Introduction and Thank You slides.
• The file name should be PRevent_TeamName.
• The file must be uploaded through the Unstop page of PRevent.
• Participants are free to use information from outside sources. However, all outside sources must be mentioned.
• The final decision remains with the judges and the organizing team.