Opportunity brief
Overview:
They didn't just sell online. They built the store.
In Chapter 4, Category Kings goes digital. Amazon started as a bookstore and ended up redefining retail itself; Flipkart made Cash-on-Delivery a trust-building masterstroke in a market that didn't yet believe in online shopping; IKEA turned flat-pack furniture into a Sunday outing. This round is for the e-commerce enthusiasts who know that being first to a click isn't the same as being first to a customer's trust. You can get ready to test your knowledge of the platforms that built the categories that the rest of the internet now competes in.
Format:
- Time Duration: 7 minutes
- Number of Questions: 20
- Event Type: Individual participation
Scoring:
- 1 point for each correct answer
- No negative marking
- The organizers will decide tie-breakers