Opportunity brief
Brewing the final chapter of Category Kings.
We close the series where every good discussion should end: over coffee.
Starbucks sold the world a "third place" before it sold a cup of coffee; Café Coffee Day brought the café-chain concept to a generation of Indian college students; Nescafé made "instant" a category of its own. In this final chapter, test your knowledge of the brands that turned a coffee break into a business model - and see if you've got what it takes to be crowned the ultimate Category King quizzer.
Format:
- Time Duration: 7 minutes
- Number of Questions: 20
- Event Type: Individual participation
Scoring:
- 1 point for each correct answer
- No negative marking
- Tie-breakers will be decided by the organizers