Opportunity brief
Before the logo, before the tagline, before the ad campaign, there was a name. And that name was never an accident.
Welcome back to Branded & Buttered, the series that pulls apart the everyday branding you've stopped noticing. This is the third dive, and this time we're going all the way back to the very first decision a brand ever makes: what to call itself.
A name is doing more work than you think. It's a phonetic bet, a legal strategy, a piece of cultural translation, and sometimes a full-blown psychology experiment, all packed into two or three syllables. Why does "Kodak" sound fast? Why did a naming agency choose "BlackBerry" over "StrawBerry"? Why did an entire company nearly fail in a new market because of one unfortunate word? Why does "Google" exist because someone misspelled a number?
This quiz is for the people who've always wondered why some names just feel right, and what happens when they don't.
Ready to get to the root of the word?
Format:
- Time Duration: 7 minutes
- Number of Questions: 20
- Event Type: Individual participation
Scoring:
- 1 point for each correct answer
- No negative marking
- Tie-breakers will be decided by the organizers