Opportunity brief
Product Mania is an exciting competition organized by ProdX - The Product Management Club of IIM Raipur, designed to test participants' understanding of product management principles, decision-making, and market strategies through real-world product challenges.
Event Structure & Rounds
Round 1: Product Management Quiz
The first round will be an elimination quiz designed to assess teams' understanding of essential product management concepts, frameworks, business strategies, and real-world product decision-making through a set of multiple-choice questions.
- Assessment Window: 5 September 2026, 7:00 PM – 8:00 PM IST
- Assessment Duration: 20 minutes
- Format: 20 Multiple Choice Questions
Only the registered team leader will be permitted to attempt the assessment on behalf of the team. The quiz may be attempted at any time within the assessment window. Once started, the 20-minute timer will begin and cannot be paused. Teams must complete the assessment within the assessment window.
Performance will be evaluated based on accuracy and speed, and the top-performing teams will qualify for Round 2.
Details:
- The team leader must complete the assessment in one sitting.
- Questions cannot be revisited once an answer has been submitted or skipped.
- Any participant resorting to unfair practices will be directly disqualified from the challenge.
- Anything that disturbs the full-screen mode of the assessment will be treated as a violation.
- Results will be communicated on Unstop.
Round 2: Product Strategy Challenge – Feature Auction
Selected teams will participate in an immersive product strategy simulation where they will take on the role of Product Managers. Their objective will be to maximize product impact and build the strongest portfolio possible using limited resources.
Each team will be provided with:
- A Product & Feature Catalog: A diverse list of real-world digital products along with a variety of potential features for each.
- Virtual Currency: A fixed budget to spend strategically throughout the auction.
The auction will consist of multiple rapid-fire bidding rounds where teams compete against one another to acquire features for the listed products. Since budgets are strictly capped, every bid involves critical trade-offs. Teams must evaluate which features best align with their product objectives and strategically allocate their resources to build the most valuable product suite.
The top-performing teams will advance to the final round based on the effectiveness of their feature selection and strategic utilization of the available budget. The auction will be conducted offline.
Round 3: Product Pitch & Executive Presentation
Finalist teams will present their product strategy to a panel of judges, simulating a product roadmap presentation to company executives and investors.
Using the features acquired during the auction, teams must develop a compelling product strategy explaining why they prioritized those features and how they solve the given business problem.
The presentation should cover Problem Understanding, Target User Analysis, Product Vision, Feature Prioritization Rationale, Product Roadmap, Expected Business Impact, Success Metrics (KPIs), and Risks & Future Improvements. Each team will have 8 minutes for the presentation, followed by 5 minutes of Q&A with the judges.
IMPORTANT DISCLAIMER: While the first round is an online quiz, the second and third rounds are offline rounds.