Avartan Bazaar - Marketing Case Challenge at Indian Institute of Management (IIM), Mumbai

Opportunity brief

Avartan - Bazaar: Marketing Case Competition

Under the Avartan banner, a galaxy of three distinct case study competitions is designed to challenge the brightest minds of the country with real-time business cases.
The competition spans three verticals:
Factory - SCM Case Study Contest
D-Street - Finance Case Study Contest
Bazaar - Marketing Case Study Contest
As part of the Bazaar vertical, the Marketing Case Competition invites participants to deep-dive into the dynamic world of consumer behaviour, brand strategy, and market competitiveness.
From crafting compelling positioning strategies to designing data-driven campaigns, participants will be challenged to solve real-world marketing dilemmas faced by leading brands.
This competition tests creativity, strategic thinking, and the ability to decode evolving market trends. It is a unique opportunity for marketing enthusiasts to showcase their ingenuity and gain valuable insights into the fast-paced and ever-evolving marketing landscape.

- The Annual Corporate Confluence of IIM Mumbai will be organized from 1st December to 4th December 2026.

Participants are requested to form a team of 2 to 3 students from the same college/institute.
A student can be part of only one team; a team can be of 1st-year or 2nd-year or a mix of both.
Any number of teams can participate from one institute.
The decisions of the contest organizers will be final and binding on all the participants.
All the qualifying teams have to strictly adhere to the guidelines given by the organizing team in terms of submission format and virtual platform usage.
Teams have to stick to the deadlines and no extension will be given for submission in Round II.

The quiz consists of 20 questions to be answered in 20 minutes.
Teams shall be shortlisted based on the correctness of each response and the time taken to complete the quiz.
The quiz can be accessed only during the stipulated time interval. Participating teams are requested to plan their strategy accordingly.
Only the Team Leader can access the quiz.

Screen sharing will be disabled during the quiz. Teams are not supposed to switch tabs/windows during the quiz.

Submit the solution in PPT format with a maximum of 5 slides (excluding the title slide).
Any required Excel files shall be uploaded in the additional field in the Unstop platform.
The final submissions should be uploaded to the Unstop platform on or before the deadline. No submissions will be entertained after the deadline.
The file name should be Case_CollegeName_Team Name & The maximum file size allowed is 20 MB.
Participants are encouraged to make maximum use of the primary data given in the case and any secondary resource presented in the final submission shall be suitably referenced.
The presentation will be evaluated based on novelty, comprehensiveness, and the feasibility of the idea/ solution.

- Top 5 teams will present the solution in the National Finale at IIM Mumbai before the jury.